Your business should work for you.
Hi, I'm Joe — working quietly from the Mendocino coast. I build custom software and AI automations for small businesses and individuals, so you get your time back for the things that matter. See client work →
Built around how your business actually runs.
No tiers. No fixed scope. Just a conversation about what's breaking your flow, and then a plan to do something about it. The categories below describe where the work tends to fall — not what you have to choose from.
Most engagements blend a few of these. If you're not sure where what you need fits, that's fine — that's what the first conversation is for. :)
Most engagements blend a few of these. If you're not sure where what you need fits, that's fine — that's what the first conversation is for. :)
Mendocino Soup Company
Farmers markets · Online sales · Catering
A small soup business on the Mendocino Coast selling across three channels with no clear picture of what anything cost to run. Pricing was intuition. Labor costs were invisible. A busy month and a good month looked identical.
A single custom app replaced every spreadsheet and surfaced insights about the business that were never visible before. Photograph a receipt and every line item is captured. Ingredients flow into recipe costs, costs into suggested pricing, sales into a live P&L. Inventory tracks itself from receipts; market shopping lists know what's already in the pantry. All three revenue channels roll up in one place, always current.
Read case study →A small soup business on the Mendocino Coast selling across three channels with no clear picture of what anything cost to run. Pricing was intuition. Labor costs were invisible. A busy month and a good month looked identical.
A single custom app replaced every spreadsheet and surfaced insights about the business that were never visible before. Photograph a receipt and every line item is captured. Ingredients flow into recipe costs, costs into suggested pricing, sales into a live P&L. Inventory tracks itself from receipts; market shopping lists know what's already in the pantry. All three revenue channels roll up in one place, always current.
Read case study →Private Medical Practice
Solo respiratory therapist · Mobile-first · Clinical outreach
A solo RT managing 10 to 20 new patients a day from his phone — scheduling video setup sessions, tracking call attempts, sending Zoom links. He was running it all from his inbox and memory.
A purpose-built workflow app now covers the entire process. Assignment emails get parsed automatically, a card dashboard tracks every patient and touch point, and an optional AI voice agent places the outbound calls — confirming identity, offering slots, and booking straight into the calendar.
Read case study →A solo RT managing 10 to 20 new patients a day from his phone — scheduling video setup sessions, tracking call attempts, sending Zoom links. He was running it all from his inbox and memory.
A purpose-built workflow app now covers the entire process. Assignment emails get parsed automatically, a card dashboard tracks every patient and touch point, and an optional AI voice agent places the outbound calls — confirming identity, offering slots, and booking straight into the calendar.
Read case study →Ancient Future Astrology
Astrology practice · Notion-backed · Retainer clients
A working astrologer running a small, intentional practice entirely out of Notion. Her client work — chart placements, weekly reflections, session notes, shared documents — lived in databases she'd carefully built, but the people on the receiving end couldn't see any of it. Continuity between sessions lived in her head and her inbox.
Building a private, invite-only portal that uses her existing Notion databases as the source of truth. She writes where she's always written — the portal mirrors her work in the background. Magic-link invites, two-way notes, a contemplative design built to feel like an extension of the practice, not a product.
A working astrologer running a small, intentional practice entirely out of Notion. Her client work — chart placements, weekly reflections, session notes, shared documents — lived in databases she'd carefully built, but the people on the receiving end couldn't see any of it. Continuity between sessions lived in her head and her inbox.
Building a private, invite-only portal that uses her existing Notion databases as the source of truth. She writes where she's always written — the portal mirrors her work in the background. Magic-link invites, two-way notes, a contemplative design built to feel like an extension of the practice, not a product.
Distillery Charts
Craft distillery · Production · Inventory · Compliance
A craft distillery on the same problem the soup company had a year earlier — pricing by feel, inventory in spreadsheets, compliance paperwork that lives in someone's head.
Building a private operations app on the same foundation as Soup Studio: receipt-to-cost, batch tracking, and a live margin view. TTB-friendly recordkeeping comes along for the ride.
A craft distillery on the same problem the soup company had a year earlier — pricing by feel, inventory in spreadsheets, compliance paperwork that lives in someone's head.
Building a private operations app on the same foundation as Soup Studio: receipt-to-cost, batch tracking, and a live margin view. TTB-friendly recordkeeping comes along for the ride.
Builder. Systems thinker.
Intentional engineering.
I built systems for some of the largest teams in tech. Infrastructure at scale, AI automation, global operations spanning three continents. For 15 years I kept the lights on for different tech companies you've probably used or heard of.
I decided to take a career break and spent time in Thailand. Sat in temples with people who had very little and seemed genuinely at peace. Something shifted in me through that experience.
QuietWork.ai came out of that. I know how to build these systems (really build them), and I saw an opportunity to provide my services for people & teams the tech industry usually overlooks. Small business owners drowning in admin. Individuals trying to reclaim time back to reengage with what made them want to start a business in the first place.
When the right systems are in place, you get your time back. Time for family. Time for the work only you can do. Time to actually live.
I'm based in Mendocino now, working from a cabin on the north coast. Let's start with a conversation and see if there's a way I can help.
Builder. Systems thinker.
Intentional engineering.
I built systems for some of the largest teams in tech. Infrastructure at scale, AI automation, global operations spanning three continents. For 15 years I kept the lights on for different tech companies you've probably used or heard of.
I decided to take a career break and spent time in Thailand. Sat in temples with people who had very little and seemed genuinely at peace. Something shifted in me through that experience.
QuietWork.ai came out of that. I know how to build these systems (really build them), and I saw an opportunity to provide my services for people & teams the tech industry usually overlooks. Small business owners drowning in admin. Individuals trying to reclaim time back to reengage with what made them want to start a business in the first place.
When the right systems are in place, you get your time back. Time for family. Time for the work only you can do. Time to actually live.
I'm based in Mendocino now, working from a cabin on the north coast. Let's start with a conversation and see if there's a way I can help.
Four steps.
No surprises.
A simple, predictable arc from first call to first launch — and beyond.
Straightforward
pricing.
I've kept this simple on purpose. Most engagements land between $1,000 and $10,000, quoted upfront before any work begins — no surprises, no hourly meter. Complex projects may be scoped differently.
Let's talk about
your business.
Tell me what's weighing on you. I'll get back within a day or so.
— Joe
Not ready to reach out yet? Browse the FAQ
Questions, answered.
A few things people usually want to know before reaching out.
Still have questions? Just ask.
Small businesses and individual practitioners — the kinds of operations the tech industry usually overlooks. So far that's looked like a small soup company, a solo medical practice, a working astrologer, and a craft distillery. If you're spending real hours on something repetitive or manual, there's almost always a better way.
No. You describe the problem: the emails that pile up, the bookings that slip through, the reports you build by hand every week. I handle the rest.
Setup starts at $1,000. Most engagements land between $1,000 and $10,000 depending on scope. There's an optional $500/month if you want me on for new work and ongoing support — cancel anytime. No surprises, no hourly meter. More about pricing
Most engagements go from first call to first working automation in under two weeks. Discovery and full build typically takes two to four weeks depending on scope.
Probably. The work I do tends to live around the tools you already pay for — Gmail, QuickBooks, Square, Calendly, Notion, the spreadsheet that runs your payroll. You shouldn't have to change how you work to get the benefit.
I document everything I build. If something breaks after handoff, I'm reachable. You're working directly with Joe, not a support queue.
Not always. If the process needs fixing before it can be automated, I'll say so. The goal is to save you time, not sell you something you don't need.
Yes. Most work happens remotely. I'm based in Mendocino County but work with clients across California and beyond.
Still have questions? Just ask.
